Additionally,
Hold The PRess
demands the following:

• Agencies visit historically Black colleges and universities to recruit new and top tier talent with a commitment to expand outreach beyond top ten HBCUs. 

• Develop a training program for Black men/women and rotate participants in different sectors to find their specialty

• Restructure if your agency has less than 30% of Black women/men/POC in executive roles

• Develop, support, and fund more employee resource groups/affinity groups

• Create policies in place to ensure equal pay

• Accountability to include Black and POC-led media publications in general outreach versus primarily multicultural programming.

• Professional PR organizations sponsor 1-2 award entries for Black-Owned Agencies (80% Black Owned)

The mission of this initiative is to shed light on changing our industry for the better. Get their attention. Spark change. We all have powerful voices to be used, so let’s use them. In the coming weeks, we will be presenting the lists of asks and demands above to several agencies across the country and will amplify their plans for next steps.